Nowadays it is indisputable that the preferred format for consumers is video, absolute king of digital content for its convenience, agility and entertainment. And in this reign of the video, Undoubtedly stands out among the other subjects. This audiovisual platform has a trillion active users every month, so brands must develop specific strategies for this platform that has already become the second search engine in the world. However, it is very difficult for brands position themselves within this network in which new material is published every second. That's why we say that if you're going to communicate on YouTube, you

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