Uniforms can project a consistent and unified image for companies that constantly interact with the public. These allow consumers to quickly identify employees or managers, and allow companies to have control over the way their team dresses (dong phuc cong so).
At present, the use of uniforms by their employees has become a necessity for companies due to the great competition they face in the market. The use of these is a way to communicate the seriousness and presence of the organization and to offer certainty and confidence to customers.
This element helps the company to specify the sale of products or services at the moment of interaction with the user, which is why they have become part of the corporate identity and the business marketing strategy.
We present the details that you must take into account to make the use of uniforms an efficient marketing strategy:
Negotiate with workers
When the company tries to implement corporate dress standards or work uniforms, the ideal is that it does not have to prevail but that the workers themselves assume it as their own, agree and incorporate the advantages of the measure to their ideology.
Find a good supplier
A constant supplier, with experience, that can guarantee continuity in the models over time, variety of sizes, availability of inventory and possibility of supply in reasonable times.
Most uniforms are made of polyester and cotton. It is important that the materials allow them to be washed very often and that they do not require ironing. The life expectancy of an average uniform should be five years.
Think of all your workers
It may seem obvious, but it is important that you make sure that the uniforms models you choose for the different positions have a male and female version and, in addition, provide for the situation of the different stages of pregnancy and, if necessary, for people Overweight or a disability.
Think of complete uniforms
Uniforms have to be conceived in an integral way. All situations, times of the year and environments to which a worker will be exposed must be planned and have the corresponding work clothes and accessories.
Consider the deterioration
You should bear in mind that these elements will suffer a logical wear that will be different depending on the work environment. So you must provide replacements every so often so that they are always in good condition. You must also offer workers the possibility of acquiring items of clothing for loss or additional needs.
Colors and institutional design
Many times the uniforms are embroidered or patched with the logo which is a very good idea. In addition, the institutional colors should be highlighted in the colors of the fabrics of the uniforms.