If you want to attract customers to your page, web positioning is not an option but a must. But we cannot always carry it out ourselves, either due to lack of time, knowledge or both. In those cases is when we consider opting for a professional team to develop a positioning strategy, but how to choose an SEO agency in the right way?
Put our SEO in the hands of a professional who is dedicated to strategies of white hat SEO is basic to ensure the sustainability of our project, that’s why in our SEO blog we reveal some clues so you know how to choose an SEO agency and to what statements You must be warned before leaving your website in someone’s hands Indianapolis seo.
What you must have clear as a client
Before taking the step of hiring a web positioning professional, it is important that you have clear expectations and what you want to achieve through SEO. The organic positioning is progressive and offers sustainable results, but it must be worked on throughout the months so if you are looking for immediacy, then it is not the appropriate option.
In other words, if your expectations are not realistic, no web positioning agency will be good for you. You cannot go from 10 to 20,000 visits per day in a month (probably not in a year), so you should be clear that SEO positioning well done will help you achieve visibility, improve the authority of your domain, increase organic traffic and the online presence of your brand, but all in the medium / long term.
Any agency or professional that offers immediate results will not be doing things cleanly, so you should not put your trust and money there.
It is also important to be realistic with what we demand before starting to work with a positioning company. You cannot ask for a detailed strategy if you have not yet signed a contract, you can not demand that they analyze your website in depth without the agency having guarantees that you will hire their services. All this, as in nature, requires the time of a professional and that time must be charged to the client. If you want all these analyze, request them as a paid consultancy, so you can measure the capacities of the agency fairly for both.
Keys to choosing an SEO agency without failing
Obtaining organic visibility in Google takes time, but if you work alongside serious and dedicated professionals, the results can be very favorable, hence the importance of choosing the right team. To know how to choose an SEO agency, the first thing is to understand what are the characteristics that distinguish a company from a mediocre quality positioning.
Some of the most obvious characteristics are:
It has a specialized professional team
Fundamental, if you want to achieve good results it is important to partner with professionals. An SEO team, one or several specialists in content generation and a developer are some of the essential specializations that are required to carry out a positioning strategy.
Contact the agency of your interest to know their offer, the way they work and how they can make your project grow, but make sure you do not talk to a salesperson but to one of the specialists, so you can determine if your knowledge transmits security and you feel at ease with the information that makes you arrive.
They see SEO strategically
SEO is not just uploading a keyword to the first page. A positioning strategy must be complete and comprehensive, including essential aspects such as page optimizations, creation of relevant content for users, quality link building, competition analysis, project analysis, monitoring and reporting, among other aspects.
Stay with the agency that offers all of this, because the more scalable the strategy, the better results you will receive.
Provides comprehensive positioning services
This is linked to the previous point, and that is that an online positioning strategy can include several phases in which different services are required. That is why it is important that when choosing an agency they can provide you with the minimum services, for example:
- SEO positioning
- Positioning SEM
- Creation of online content
- Link building
- Web Analytics
- Web audits
- Consulting
- Monitoring of results
Other services, such as the management of social networks, for example, are not part of the SEO universe and therefore are not essential within a comprehensive strategy.
Respond to your request in an appropriate time
What would you think of a company that takes a week to respond to your budget request? And of a company that you have to pursue to send you information? Well, that!
The response time can give you the light of the way in which SEO agency works, if they are diligent, organized and if they are involved with the client offering a good service from the first moment. That you can easily access them, is a positive signal to consider.
They are interested in your expectations
Knowing exactly what a client expects from their web positioning strategy is very important before starting the employment relationship, that is why it is essential to have professionals who listen to you and advice on SEO. If your expectations are not realistic, it is also useful to work alongside honest professionals who know how to clearly communicate where your project is going and why you cannot (at the moment) get the results you expect.
Communicate clearly and professionally
It is clear that not everyone understands positioning if so there would be no need to hire professionals. Precisely for that reason, when you contact the agencies of your interest you should look at the way in which they communicate, if they do so clearly, if they are explanatory and if you understand what they propose to you.
A good way to measure all this is to ask them about the way they work, what their strategies include or how they monitor the monthly work.
The budget and the conditions of the service are clear
If from the beginning the relationship is not transparent, with conditions that are not clear or actions that you do not understand, then it is very likely that with the passage of time you do not feel comfortable working with that team. Even from the initial meetings, everything must be clear: work methodology, initial steps to follow, payment method, time of permanence.
Everything you consider important when hiring service should be within your reach.
He has good references for his work
An SEO agency, however small, if it has achieved good results, has clients who recommend it and those opinions can be a good guide for you, although they should not be a determining factor.
Every company has its defenders and its detractors, but everything is about proportion. If the majority of clients and former clients think that the service offered is of quality, then you can get an idea of the type of company that is involved. In this regard, nothing better than Google itself to find information about a web positioning agency and the experience of its customers.
How a good SEO agency works
Each master has its booklet and this also applies to web positioning agencies. Logically, each works differently, but there are characteristics that allow us to identify if it is a serious and committed company or not.
A good SEO agency:
- It will offer you a budget and a tailored strategy for your project. They do not work with generalized tactics but they implement the actions that your website needs.
- He will speak to you in a clear way, explaining each action so you can understand it.
- It will keep the communication with you so that you are aware of the actions that it carries out on your project, finally and finally it is your project, right?
- It will offer you a monthly report of the actions carried out and the strategy that will be applied for the next months.
- Act transparently in terms of costs, hours of work and results of the project.